#  [Strategy and values 2026–2029](https://proliitto.fi/index%2ephp/index%252ephp/en/strategia-ja-arvot) 

At its spring meeting on May 8, 2025, the Pro representative body approved an updated strategy for the period 2026-2029. We are entering the new strategic period united and determined.
 
 The contract system and the labor market system are in transition. When there is no return to the old, we must hold on to the values ​​that are important to us and build on them: rock-solid interest representation, active advocacy on decision-making, modern services, and a skilled and developing diverse community.

 

  

Our mission is to be a multidisciplinary interest guardian of working life. We promote the livelihood, skills and well-being of our members, and build a socially, ecologically and economically sustainable, equitable and equal society – or in a word: the joy of working life.

We succeed in this when we take care of our strengths. At the negotiating table, we fight for cents and seconds, but developing working life – and succeeding in our strategy – also requires more than just negotiation skills. It requires continuous dialogue with our members, networks of influencers, involving young people, taking care of the skills of our staff and active members, and uncompromisingly developing the service experience of our members.

 

 

 

 

 

 



## Our values

 

 

 

 

 

 



  

Participatory – we actively involve our members in decision-making 

 

 

 



  

Responsible – we promote transparency and fairness in our operations 

 

 

 



  

Reliable – we are a professional and reliable partner 

 

 

 



 

 



## Strategic goals

 

 

 

 

 

 



  

Strong interest representation and fair working conditions 

 

 

 



  

Active and transparent advocacy 

 

 

 



  

Comprehensive and modern services
 

 

 

 



  

A skilled and developing diverse community
 

 

 

 



 

 



  

 

 

 

## As a Pro member you are better off 

Finnish salaried employees deserve solid working life support. Finland should be a country of happy employees, where no one is left alone in working life. That's why we exist.



 

 

 

 



  

 



## Rolling strategy - we review our strategy choices regularly



 

 



Assessing the changes in the operating environment 

Pro's strategy and its focus areas are evaluated annually, always at the beginning of the year, through one selected change in the operating environment.
 

 

 

 



A participatory dialogue 

The evaluation will be conducted through discussions aimed at the administration and staff, organized in February-March. 

 

 

 



Updating the strategy 

If update needs are identified, the management and board will prepare an update and the representative body will decide on it at its spring meeting.