UusioUra

UusioUra 2025

Welcome to the Cable Factory on 23–24 September

More than 5,000 thanks!

UusioUra 2025 brought together thousands of career changers, jobseekers, employers, and experts at Kaapelitehdas on September 23–24. The event welcomed over 5,000 visitors — and each of you made it truly unique.

UusioUra sai työnhakijat ja uranvaihtajat liikkeelle.

Working life needs a change in attitude

Age must not be a barrier to new opportunities at work. That was the strong message at the UusioUra event, organized by Trade Union Pro in Helsinki.

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UusioUra drew a record audience – thousands found inspiration and opportunities

The UusioUra event, held at Kaapelitehdas in Helsinki on September 23–24, attracted a record crowd. More than 5,000 visitors came to seek advice on employment, career change, and developing their skills.

- The record number of visitors shows the importance and appeal of the event. Based on the feedback we received, both visitors and exhibitors found it highly valuable, says Minea Pyykönen, Director at Trade Union Pro.

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Vuoden eettisen rekrytoijan palkinnon sai CGI

Ethical Recruitment Award to CGI

CGI Suomi has been honored with the Ethical Recruitment Award for exemplary age management. Employees over the age of 55 are the most productive and satisfied within the company.

Blogs and News

Kansanedustaja Miapetra Kumpula-Narti

Over-50s deserve opportunities – not punishment

One in three unemployed people in Finland is over 50. Blaming the unemployed or cutting benefits won’t help – the skills, long careers, and commitment of experienced professionals are valuable resources that must not be wasted.

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Aija Bärlund on Chief Executive Searchin partneri.

Don’t get lost in the crowd – How to succeed in your job search

Job hunting is more than just updating your CV – it’s about strategic planning and articulating your skills. Talent search expert Aija Bärlund encourages focusing on thorough preparation, leveraging your network, and staying authenti

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Ikäsyrjintä koskettaa monia työelämässä.

Age is a bigger barrier to employment than lack of skills

According to a survey by the trade union Pro, one in three Finns has experienced age discrimination in job applications or at work, and 68% feel that age negatively affects their job search.

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UusioUra's great performers

23.9. at 14-18

14:00 Welcome, Host Lorenz Backman

14.10 Introducing trade union Pro, President of Trade Union Pro Niko Simola

14:25 Shine and Convince – Sell your Skills and Experience, Working Life Professor Jussi Rissanen, LUT University  (in Finnish)

15.05 A Multi-Peak Career – Longer, Better, Together, Director, Competence Development and Digitalisation Katja Repo, Finance Finland (in Finnish)

15.15 Info session: A New Career in Six Months, Recruitment Consultant Marjo Heijari and Competence Manager Heli Mäenpää, Rastor-instituutti (in Finnish)

15.30 The Final Stages of a Career and the Impact of Different Retirement Choices, Marina Sirola Education Specialist, Finnish Centre for Pensions (in Finnish)

15:45 From Switchboard Operator to Cloud Cop: The Workplace is Changing. Be Ready, futurist Elina Hiltunen

16:15 The Future is Multi-Skilled, Keynote speech, Arman Alizad (in Finnish)

16.50 Panel Discussion:  Be Yourself – Promote Yourself with Pride (in Finnish) 

17:30 How to Tackle Age Discrimination in Finland?,  Minister of Labour Matias Marttinen (in Finnish)

Ethical Recruiter of the Year award

24.9. at 10-16

10:00 Welcome, Host Lorenz Backman

10:15 Shift Your Job Search into a New Gear, Marketing Director Mikko Martikainen, Duunitori (in Finnish)

10:30 Does the age talk in working life correspond to reality? Over 55s in working life, Specialist Researcher Hanna Sutela, Statistics Finland (in Finnish)

11:00 11:00 Franchising session: ISS, Pancho Villa, Taloasema

11:30 Info session: CEO Annukka Sorjonen, Helsinki Employment Services

12:30 Info session: A Multi-Peak Career – Shared Responsibility Between Leadership and the Individual, Chief Work Ability Officer Kati Korhonen-Yrjänheikki, Elo Mutual Pension Insurance Company (in Finnish)

12:50 Main sponsor's speech, How can I convince a recruiter? CEO Leena Munter, Taitotalo (in Finnish)

13:05 You Are Never Ready, Keynote speech, Katja Ståhl (in Finnish)

13:40 AI skills as skills for working life, Digital Skill Specialist Esa Riutta (in Finnish)

14:15 Info session: A Multi-Peak Career – Flexible Career Paths for Life’s Ups and Downs  (in Finnish)

14:30 Info session: Antti Knuutila, Confederation of Finnish Construction Industries

14:45 How to describe your skills? HRD Manager Petra Gustafsson, Metsä Group (in Finnish)

15:00 Panel discussion: A new way of shaping careers – continuity through multiple peaks

15:45 Closing words

Workshops 23.9.

14:30–15:00 Practical tips for updating your CV, Tiina Parikka (in Finnish). Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

15:15–15:45 Practical tips for updating your CV, Tiina Parikka (in English). Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

16:00–16:30 Learn to sell your skills more boldly on the job market, Jussi Rissanen (in Finnish).  The workshop is full.

16:45–17:15 Learn to sell your skills more boldly on the job market,  Jussi Rissanen (in Finnish). The workshop is full.

By registering for the event, you will receive more information about workshop registration.

Register now for the event

Workshops 24.9.

12:15–12:45 Sparring workshop, Susan Calonius (in Finnish). The workshop is full.

13:00–13:30 Sparring workshop, Emilia Sorajoki (in English)

14:30–15:00 Artificial intelligence workshop 1, Esa Riutta (in Finnish).
Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

15:10–15:40 Artificial intelligence workshop 2, Esa Riutta (in Finnish) 
Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

 

By registering for the event, you will receive more information about workshop registration.

Register now for the event

Dive into the atmosphere of UusioUra

The UusioUra event is more than a trade fair – it is an opportunity.

For experienced professionals, this is a place to find new career opportunities, training paths and support in your job search. 

UusioUra offers employers and educational institutions direct contact with motivated experts. Inspiring speeches, 

The diverse workshops and strong sense of community show that the expertise of people over 45 is really needed.