UusioUra

UusioUra 2025

Welcome to the Cable Factory on 23–24 September

Register now

UusioUra is a free career coaching, recruitment and franchising event for people over 45.

There will be talks and actions to extend careers, great career coaching, interesting study and work places, and speeches by top professionals. Welcome!

Ikäsyrjintä koskettaa monia työelämässä.

Age is a bigger barrier to employment than lack of skills

According to a survey by the trade union Pro, one in three Finns has experienced age discrimination in job applications or at work, and 68% feel that age negatively affects their job search.

Age discrimination affects an increasing number of people, leaving a significant amount of skills and expertise unused.

Read more
Good news – following the program just got easier

At our event, we’re using LiveVoice. With LiveVoice, you can enjoy all Finnish speeches instantly translated into English, right on your own phone. No extra devices, no hassle.

  • Download the free LiveVoice app or open it in your browser
  • Scan the QR code from the event screen
  • Sit back and follow along in English – simple as that!
Aija Bärlund on Chief Executive Searchin partneri.

Don’t get lost in the crowd – How to succeed in your job search

Job hunting is more than just updating your CV – it’s about strategic planning and articulating your skills. Talent search expert Aija Bärlund encourages focusing on thorough preparation, leveraging your network, and staying authenti

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A new look for your job search - stop by the CV photo booth

Come and update your CV photo with the help of professionals. An experienced photographer and make-up artist will be waiting for you at the photo shoot, who will take care of light make-up before the shoot. The end result will be an impressive and up-to-date image that works well on your CV and LinkedIn.

There is no need to register for the shoot in advance – just drop by during the fair days when it suits you.

Reserve your spot in UusioUra’s popular workshops

Workshop registration opens on August 14, 2025. By registering for the event, you will receive more information about workshop registration.

Due to high demand, we’ve increased the number of available spots — but space is still limited, so act fast!

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UusioUra's great performers

23.9. at 14-18

14:00 Welcome, Host Lorenz Backman

14.10 Introducing Trade Union Pro, President of Trade Union Pro Niko Simola

14:30 Shine and convince – sell your skills and experience, Working Life Professor Jussi Rissanen, LUT University  (in Finnish)

15.15 Info session: A New Career in Six Months, Recruitment Consultant Marjo Heijari and Competence Manager Heli Mäenpää, Rastor-instituutti (in Finnish)

15.30 The final stages of a career and the impact of different retirement choices, Marina Sirola Education Specialist, Finnish Centre for Pensions (in Finnish)

15:45 From Switchboard Operator to Cloud Cop: The Workplace is Changing. Be Ready, futurist Elina Hiltunen

16:15 Keynote speech, Arman Alizad (in Finnish)

16.50 Panel discussion:  Be Yourself – Promote Yourself with Pride (in Finnish) 

17:30 How to Tackle Age Discrimination in Finland?,  Minister of Labour Matias Marttinen (in Finnish) Ethical Recruiter of the Year award

17:50 A Multi-Peak Career – Longer, Better, Together, Director, Competence Development and Digitalisation Katja Repo, Finance Finland (in Finnish)

24.9. at 10-16

10:00 Welcome, Host Lorenz Backman

10:15 Shift Your Job Search into a New Gear, Marketing Director Mikko Martikainen, Duunitori (in Finnish)

10:30 Does the age talk in working life correspond to reality? Over 55s in working life, Specialist Researcher Hanna Sutela, Statistics Finland (in Finnish)

11:00 11:00 Franchising session: ISS, Pancho Villa, Taloasema

11:30 Info session: CEO Annukka Sorjonen, Helsinki Employment Services

12:30 Info session: A Multi-Peak Career – Shared Responsibility Between Leadership and the Individual, Chief Work Ability Officer Kati Korhonen-Yrjänheikki, Elo Mutual Pension Insurance Company (in Finnish)

12:50 Main sponsor's speech, How can I convince a recruiter? CEO Leena Munter, Taitotalo (in Finnish)

13:10 Keynote speech, Katja Ståhl (in Finnish)

13:45 AI skills as skills for working life, Digital Skill Specialist Esa Riutta (in Finnish)

14:15 Info session: A Multi-Peak Career – Flexible Career Paths for Life’s Ups and Downs  (in Finnish)

14:30 Info session: Antti Knuutila,Confederation of Finnish Construction Industries

14:45 How to describe your skills? HRD Manager Petra Gustafsson, Metsä Group (in Finnish)

15:00 Panel discussion: A new way of shaping careers – continuity through multiple peaks

15:45 Closing words

Workshops 23.9.

14:30–15:00 Practical tips for updating your CV, Tiina Parikka (in Finnish). Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

15:15–15:45 Practical tips for updating your CV, Tiina Parikka (in English). Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

16:00–16:30 Learn to sell your skills more boldly on the job market, Jussi Rissanen (in Finnish).  The workshop is full.

16:45–17:15 Learn to sell your skills more boldly on the job market,  Jussi Rissanen (in Finnish). The workshop is full.

By registering for the event, you will receive more information about workshop registration.

Register now for the event

Workshops 24.9.

12:15–12:45 Sparring workshop, Susan Calonius (in Finnish). The workshop is full.

13:00–13:30 Sparring workshop, Emilia Sorajoki (in English)

14:30–15:00 Artificial intelligence workshop 1, Esa Riutta (in Finnish).
Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

15:10–15:40 Artificial intelligence workshop 2, Esa Riutta (in Finnish) 
Pre-registration is full, but a few spots will open up on the event day on a first come, first served basis.

 

By registering for the event, you will receive more information about workshop registration.

Register now for the event

Blogs and News

Teija Määttälä Helsingin työllisyyspalvelut

Pension reform supports employment for people over 55

It’s never too late to change profession or field. That’s what happened to me as well – a 50-year-old jobseeker.

Read more
Blogin kirjoittajat Anna ja Jill Turvasta

A career path can begin from surprising backgrounds

Jumping onto a new career path can feel like a big step. Anna Kirjalainen and Jill Öhman know that well: their road to the insurance industry has taken them via ice cream kiosks, gardens, gas pumps, and restaurants

Read more
Marjo Heijari on Rastor-instituutin rekrytointikonsultti .

Don't stay stuck– six tips for those who were laid off over the age of 55

With the expanded transition security, the services for job seekers who became unemployed over the age of 55 have improved considerably. 

Read more

Dive into the atmosphere of UusioUra

The UusioUra event is more than a trade fair – it is an opportunity.

For experienced professionals, this is a place to find new career opportunities, training paths and support in your job search. 

UusioUra offers employers and educational institutions direct contact with motivated experts. Inspiring speeches, 

The diverse workshops and strong sense of community show that the expertise of people over 45 is really needed.